A flexible, rhetorical approach
Writing Works offers a range of writing, communications, and project management services ranging from: managing large writing projects (books and technical manuals) to company storytelling (across platforms), branding to creating web content.
While Mark is happy to be brought in to work in the later stages of a discrete project he believes that communications is not the icing on the cake, but rather absolutely central to strategy and long-term success.
Mark’s approach is flexible and is guided by rhetorical principles. Rhetoric, as Aristotle put it so well, is “The faculty of observing, in any given situation, the available means of persuasion.” Given this, effective communication begins by considering the situation, your audience, and what’s been said previously.